Problem statement

The Pond was looking to reinvent their website to provide more value and help its candidates and clients.

Key Challenge

Design an online portfolio for candidates that is easy and simple to upload their work and display in a simple, visual way for clients to view potential candidates’ works and profiles.

The Process

A series of workshops and user interviews were done to have a better understanding of the Personas who will be using the website.

Card sorting exercises were done to define the Information Architecture. All the wireframes and the user flow were tested along each process to ensure seamless user flow and good UX.

The Design

All the design components were designed in Sketch and high fidelity prototypes were shared with the stakeholder and the development team.

The Results

After 5 years of the initial launch of the website, the company has doubled and has an increased number of candidates and clients. The Pond website is more popular than ever.